The Bio-Oil pregnancy stretch mark study was conducted on a selection of pregnant women who were all required to apply Bio-Oil consistently throughout their pregnancies. The aim of the study was to ascertain Bio-Oil’s efficacy in helping to prevent the formation of pregnancy stretch marks, as well as to garner personal feedback on the usability and functionality of the product.
Each woman was required to commence the study in the first trimester of her pregnancy, and had to be willing to commit to the study for the full duration of her pregnancy. In selecting the participants, emphasis was placed on diversity (including age, skin type and nationality).
At the conclusion of each participant’s pregnancy, the results were recorded, and a rating of Bio-Oil’s effectiveness was submitted.